ZYNGA – Ben Webley, SVP Ad Monetization & Business Operations

Apr 10, 2017
Mobile Growth Podcast - Zynga's Ben Webley

What ad formats are best for engaging gamers and users? In this episode Ben Webley, SVP of Ad Monetization & Business Operations at Zynga, and Co-Founder of Mobile Growth Fellowship discusses emerging ad format trends, important KPIs to consider, and best practices for app monetization strategies.

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Uber – ASO Manager Dan Held

Apr 3, 2017
Uber Podcast

How is App Store Optimization evolving and what are the best tools available to manage your ASO strategy? In this episode, Jeet Niyogi, Marketing Director at Playtika, interviews Dan Held who heads up App Store Optimization at Uber about ASO strategy, tools, tips and trends.

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