Podcasts

Understanding & Identifying the Untapped App Market with MobileGroove’s Peggy Anne Salz

Jun 5, 2017
MGF Podcast - Mobile Groove - Peggy Anne Salz

Thinking beyond the basics when looking for new App marketing opportunities is one of the best ways to set your App apart from the competition. In this episode, Peggy Anne Salz, a Top 30 Mobile Marketing Influencer and Chief Analyst for MobileGroove, speaks about untapped App markets, top UA trends and the importance of diving deep into your marketing data.

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How to Grow Your App Business Organically with Ankit Chandra

May 22, 2017
Mobile Growth Podcast - Ankit Chandra - Sensor Tower

In this episode, Ankit Chandra the Director of Customer Success at Sensor Tower, speaks with Mobile Growth Fellowship’s Montreal chapter President Jeet Niyogi about life at Sensor Tower, gives advice on how to optimize your product and provides a couple of strategies to help you grow your App business organically.

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How to Effectively Target Your Mobile App Audience with Deniz Gezgin

May 15, 2017
Mobile Growth Podcast - Deniz Gezgin - TOPPS

What are the best strategies to target and segment your mobile app users? In this episode we talk with Topps Interim General Manager Deniz Gezgin about different targeting and segmenting strategies, along with performance marketing and brand marketing strategies. Deniz tops it all off with his prediction for the future of mobile advertising.

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Increasing User Retention by Harnessing Your Content and Community with PicsArt’s Wilson Kriegel

May 8, 2017
Mobile Growth Podcast - Wilson Kriegel - PicsArt

In this episode, Wilson Kriegel, PicsArt CBO, speaks with Mobile Growth Fellowship President Dave Westin about the velocity of content creation, user retention, and content monetization in the ever evolving gaming and social media landscapes.

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Understanding the Virtual Reality Landscape on Mobile with TRIPP’s Nanea Reeves

May 1, 2017
Mobile Growth Podcast - Nanea Reeves - TRIPP

What is the business reality of virtual reality? In this episode, Nanea Reeves the CEO and Co-Founder of TRIPP speaks with Mobile Growth President Dave Westin on the Virtual Reality landscape, monetization strategies that target an early adopter audience, and stories on how her new venture got started.

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Why Data Analysis is Important for Mobile User Acquisition with Playtika’s Jeet Niyogi

Apr 24, 2017
Mobile Growth Podcast - Jeet Niyogi - Playtika

App store optimization doesn’t happen overnight. In this episode, Jeet Niyogi, Marketing Director at Playtika, speaks with Dave Westin, President of Mobile Growth Fellowship on key drivers of paid and organic acquisition along with the importance of data analysis in attracting sticky users.

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MATCH – James Peng, Head of Mobile & Social Acquisition

Apr 17, 2017
Podcast - James Peng, Head of Mobile & Social Acquisition

How is the dating app space evolving, and what data strategies should you be looking at for your app? In this episode James Peng, Head of Mobile & Social Acquisition at the Match Group speaks with Mobile Growth President Dave Westin on Data Strategies, App Virality, and Mobile App Marketing trends to look out for.

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ZYNGA – Ben Webley, SVP Ad Monetization & Business Operations

Apr 10, 2017
Mobile Growth Podcast - Zynga's Ben Webley

What ad formats are best for engaging gamers and users? In this episode Ben Webley, SVP of Ad Monetization & Business Operations at Zynga, and Co-Founder of Mobile Growth Fellowship discusses emerging ad format trends, important KPIs to consider, and best practices for app monetization strategies.

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Uber – ASO Manager Dan Held

Apr 3, 2017
Uber Podcast

How is App Store Optimization evolving and what are the best tools available to manage your ASO strategy? In this episode, Jeet Niyogi, Marketing Director at Playtika, interviews Dan Held who heads up App Store Optimization at Uber about ASO strategy, tools, tips and trends.

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