Podcasts

Why Data Analysis is Important for Mobile User Acquisition with Playtika’s Jeet Niyogi

Apr 24, 2017
Mobile Growth Podcast - Jeet Niyogi - Playtika

App store optimization doesn’t happen overnight. In this episode, Jeet Niyogi, Marketing Director at Playtika, speaks with Dave Westin, President of Mobile Growth Fellowship on key drivers of paid and organic acquisition along with the importance of data analysis in attracting sticky users.

Listen Now

MATCH – James Peng, Head of Mobile & Social Acquisition

Apr 17, 2017
Podcast - James Peng, Head of Mobile & Social Acquisition

How is the dating app space evolving, and what data strategies should you be looking at for your app? In this episode James Peng, Head of Mobile & Social Acquisition at the Match Group speaks with Mobile Growth President Dave Westin on Data Strategies, App Virality, and Mobile App Marketing trends to look out for.

Listen Now

ZYNGA – Ben Webley, SVP Ad Monetization & Business Operations

Apr 10, 2017
Mobile Growth Podcast - Zynga's Ben Webley

What ad formats are best for engaging gamers and users? In this episode Ben Webley, SVP of Ad Monetization & Business Operations at Zynga, and Co-Founder of Mobile Growth Fellowship discusses emerging ad format trends, important KPIs to consider, and best practices for app monetization strategies.

Listen Now

Uber – ASO Manager Dan Held

Apr 3, 2017
Uber Podcast

How is App Store Optimization evolving and what are the best tools available to manage your ASO strategy? In this episode, Jeet Niyogi, Marketing Director at Playtika, interviews Dan Held who heads up App Store Optimization at Uber about ASO strategy, tools, tips and trends.

Listen Now