Podcasts

Growth Marketing Strategies with Aurelie Guerrieri from Akila One

Jul 17, 2017
Mobile Growth Podcast - Aurelie Guerrieri - Akila One

What are the best marketing strategies for delivering mobile growth? In this episode, we speak with Akila One’s Chief Growth Officer Aurelie Guerrieri on how growth marketing has changed over the years along with her best tips on how to grow your company.

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Shifting Monetization Models Without Sacrificing User Loyalty with ClassPass CMO Joanna Lord

Jul 10, 2017
Mobile Growth Podcast - 13 - Joanna Lord CMO ClassPass

ClassPass CMO Joanna Lord talks with Mobile Growth about the risks associated with shifting monetization models, and how not to alienate your existing loyal customers in the process. Also discussed are split testing UA campaigns, and using your mobile app to keep their live users engaged!

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Leveraging Growth Channels and User Discovery with SeatGeek’s Shoji Ueki

Jun 26, 2017
MGF_Podcast-Shoji Ueki

How do you effectively market to users in a competitive event app space? In this episode, SeatGeek’s Sr. Director of Growth Marketing Shoji Ueki shares with us strategies and tactics for gaining customers in the event ticket marketplace. He also goes over key performance metrics along with emerging UA channels.

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Launching and Repositioning Your App with SmartNews’ Fabien-Pierre Nicolas

Jun 19, 2017
Mobile Growth Podcast - SmartNews - Fabien Nicolas

In this episode, Fabien-Pierre Nicolas the Head of Growth / Marketing at SmartNews walks through the key steps needed to launch an app. He also shares important UA KPIs to pay attention to once your app is launched. The interview also covers tips on how to reposition existing apps.

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Defining and Achieving Success for Your Mobile App with Slyce’s Nicole Harris

Jun 12, 2017
MGF_Podcast- Slyce - Nicole Harris

In this extended and in-depth episode, Nicole Harris, COO of Slyce, shares how she grew the mobile coupon app SnipSnap from startup to a profitable venture that was eventually acquired by Slyce. Nicole also gives UA and Monetization advice on how to achieve similar successes across multiple channels.

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Understanding & Identifying the Untapped App Market with MobileGroove’s Peggy Anne Salz

Jun 5, 2017
MGF Podcast - Mobile Groove - Peggy Anne Salz

Thinking beyond the basics when looking for new App marketing opportunities is one of the best ways to set your App apart from the competition. In this episode, Peggy Anne Salz, a Top 30 Mobile Marketing Influencer and Chief Analyst for MobileGroove, speaks about untapped App markets, top UA trends and the importance of diving deep into your marketing data.

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How to Grow Your App Business Organically with Ankit Chandra

May 22, 2017
Mobile Growth Podcast - Ankit Chandra - Sensor Tower

In this episode, Ankit Chandra the Director of Customer Success at Sensor Tower, speaks with Mobile Growth Fellowship’s Montreal chapter President Jeet Niyogi about life at Sensor Tower, gives advice on how to optimize your product and provides a couple of strategies to help you grow your App business organically.

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How to Effectively Target Your Mobile App Audience with Deniz Gezgin

May 15, 2017
Mobile Growth Podcast - Deniz Gezgin - TOPPS

What are the best strategies to target and segment your mobile app users? In this episode we talk with Topps Interim General Manager Deniz Gezgin about different targeting and segmenting strategies, along with performance marketing and brand marketing strategies. Deniz tops it all off with his prediction for the future of mobile advertising.

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Increasing User Retention by Harnessing Your Content and Community with PicsArt’s Wilson Kriegel

May 8, 2017
Mobile Growth Podcast - Wilson Kriegel - PicsArt

In this episode, Wilson Kriegel, PicsArt CBO, speaks with Mobile Growth Fellowship President Dave Westin about the velocity of content creation, user retention, and content monetization in the ever evolving gaming and social media landscapes.

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Understanding the Virtual Reality Landscape on Mobile with TRIPP’s Nanea Reeves

May 1, 2017
Mobile Growth Podcast - Nanea Reeves - TRIPP

What is the business reality of virtual reality? In this episode, Nanea Reeves the CEO and Co-Founder of TRIPP speaks with Mobile Growth President Dave Westin on the Virtual Reality landscape, monetization strategies that target an early adopter audience, and stories on how her new venture got started.

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