Podcasts

I’ve seen the future, and it is still mobile with Tune’s Mobile Economist John Koetsier

Dec 22, 2017

Aurelie Guerrieri, founder of Akila One, discusses the future of mobile marketing – the good, the bad, and the opportunity, with John Koetsier, Mobile Economist at Tune.

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The Decade of the CMO with Ashu Garg, General Partner at Foundation Capital

Dec 20, 2017

 

From Mad Men to Math (Wo)Men, Aurelie Guerrieri, founder of Akila One, discusses how marketing has become the glue that holds the whole business together with Ashu Garg, General Partner at Foundation Capital.

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Why Messaging Will Rule the Marketing World with Djamel Agaoua, CEO of Viber

Dec 18, 2017

Find out how to leverage the emotions shared in messaging to engage with users, elegantly and respectfully. In this episode, Aurelie finds out why Djamel Agaoua, CEO of Viber, thinks messaging will rule the marketing world.

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App Store Optimization as a key to success in growth with Danielle Levitas, SVP at App Annie

Dec 10, 2017

Danielle Levitas, Senior Vice President, Research and Professional Services at App Annie, discusses using ASO to maximize discoverability of your app, and growing apps from installs to monetization.

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Harikesh Nair, Professor of Marketing at Stanford and Chief Business Strategy Scientist at JD.com: where growth will come from in 2020

Dec 10, 2017

What psychological and economic theory principles can you leverage to perfect your marketing collaterals? What works today, and what will work tomorrow, in a world of AR/VR, voice search, and AI?

Harikesh Nair, Professor of Marketing at Stanford Graduate School of Business, shares research about predictive advertising.

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From Mobile-First to Mobile-Only: Lessons from China and other hot markets

Dec 4, 2017

Aurelie Guerrieri, founder of Akila One, discusses the new mobile-only paradigm and how you can learn from innovators in China and elsewhere with Bertrand Schmitt, CEO, Co-Founder & Chairman of App Annie. This is the first episode of a seven part series called, “Growth Hacking Is Dead, Long Live Growth Marketing.”

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UA Testing, KPI’s and Behavioral Data with Farzana Nasser from Women in Wireless

Oct 31, 2017
Mobile Growth Podcast - Women in Wireless - Farzana Nasser

Farzana Nasser, Global Co-President of Women In Wireless, a non-profit organization for championing women leaders in mobile and digital, sits down with Mobile Growth to discuss product and brand marketing strategies as well as utilizing behavioral data and other KPI’s for improved mobile app growth.

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The Blockchain Revolution for the Digital Advertising World with Charles Manning of KOCHAVA

Oct 23, 2017
Mobile Growth Podcast - Website - Charles Manning from Kochava

Charles Manning, Founder and CEO of Kochava, explains their innovative blockchain-based framework XCHNG and its far-reaching benefits for buyers and sellers of media.

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How Not to Drown In Your Portfolio Of Apps with Stefan Bielau from Dynamo Partners

Oct 2, 2017
Mobile Growth Podcast - Dynamo Partners

Whether you have a lot of apps because you love making them, or you have inherited loads of apps through an acquisition, more apps don’t always mean more opportunity. It can also mean more headache – particularly if you calculate the cost needed to maintain, manage and optimize them. In this episode Stefan Bielau, managing partner of Dynamo Partners, discusses sure-fire strategies for migrating a massive app portfolio.

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Finding the Perfect Blend of Data and Creative During the Different Stages of Growth

Sep 25, 2017
Mobile Growth Podcast SC Moatti

Entrepreneur and investor, SC Moatti, discusses the different stages of growth and offers advice for effectively retaining users.

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