NYC Chapter: Q1 Mini-Summit & Networking Mixer

Mar 23, 2016
Tumblr, Inc • New York, NY

Hot off the biggest and most successful event we’ve ever produced, the Mobile Growth Fellowship is coming back to the East Coast with more great content! We’re producing another Mini-Summit at the TUMBLR offices (full address below).

We’re delivering two great panels of mobile marketing experts, and Liftoff will be running a new style of panel based off the game show “Family Feud!” Their “Mobile Feud” panel will playfully pit Mobile Experts against each other in a two-team game of UA knowledge! This will be a fun, but still informative, panel which is sure to give app publishers and developers the kind of broader/all-inclusive strategies to help you break out of any mobile marketing ruts and possibly hear some new great ideas you might have never heard before!

All attendees are welcome to stay for our Networking Party which immediately follows the sessions, and includes an open bar! So, come along, get some great information on mobile marketing, and stay for the fun, cocktails, and networking opportunities…thanks to our amazing sponsors Liftoff!
Please see the agenda below, and sign up right now! See you there!

Event Schedule

5:00
Opening Remarks
Christian Calderon, CRO, Ketchapp
John Lang, Director, Mobile App Marketing, Tumblr

5:15
Deep Dive Into Emerging Monetization
When considering how to effectively implement mobile ad monetization to generate revenue, it's important to understand the types of products out there, and in the past few years there has been a major shift in revenue strategy towards products that are well adapted to freemium economics. Wether you want to aggregate demand through programmatic or conduct business directly, there are different way that publishers are generating revenue.

• MODERATOR: Christian Calderon, CRO, Ketchapp
Yoshi Moriyama, Senior Analyst, Dots
Deniz Gezgin, Director of UA & Marketing, Topps
Kurt Beig, CEO, Simple Machine
Ellie Cachette, Mobile Designer, Cachette Group
Steve Reich, Account Director, Publisher Sales, Yahoo

6:15
Mobile Feud! The Ultimate Marketer Showdown
Experience a one-of-a-kind battle between two teams of mobile marketers in Mobile Feud, a fast-paced trivia game where marketers compete for the ultimate prize: the title of Smartest Marketing Hero. Prizes included. Brought to you by Liftoff (www.liftoff.io)

• MODERATOR ("HOST"): Liftoff.io
Gary Ma, Mobile Marketing Manager, FanDuel
Shamanth Rao, Director of Growth, PuzzleSocial
Will Flaherty, VP of Growth, SeatGeek
Adam Hadi, Head of Marketing, Draft

7:10
Influencer Marketing
In the social media-driven marketplace, the customer voice sets the terms of transactions and drives innovation. Both offline and online, influence has undisputedly created a powerful effect on brands, businesses and consumers. Many businesses are leveraging Influencers to drive awareness for their products. Learn how experts open the lines of communication and build stronger relationships with customers, seize valuable opportunities, and connect with influencers.

MODERATOR: Steven Forkash, CEO, The BLU Market
Ryan Leslie, Founder, Superphone
Scott Stanchak, Managing Director, Mobile Marketing, New York Times
Kelly Gallozzi, SVP, Sales and Partnerships, Bloglovin
Tobias Vogels, Mobile Developer Evangelist, Flurry Analytics/Yahoo

7:55
Closing Remarks
Apsalar
8:00
Networking Party with Open Bar!

Event Speakers

  • Kurt Beig
    Kurt Beig CEO Simple Machine
  • Christian Calderon
    Christian Calderon CRO Ketchapp
  • Will Flaherty
    Will Flaherty VP of Growth SeatGeek
  • Steven Forkosh
    Steven Forkash CEO The BLU Market
  • Kelly Gallozzi
    Kelly Gallozzi SVP, Sales & Partnerships Bloglovin
  • Deniz Gezgin
    Deniz Gezgin Director of UA & Marketing Topps
  • Adam Hadi Head of Marketing Draft
  • John Lang - Tumblr
    John Lang Director, Mobile App Marketing Tumblr
  • Ryan Leslie
    Ryan Leslie Founder Superphone
  • Gary Ma
    Gary Ma Mobile Marketing Manager FanDuel
  • Yoshi Moriyama
    Yoshi Moriyama Senior Analyst Dots
  • Shamanth Rao Director of Growth PuzzleSocial
  • Steve Reich Account Director, Publisher Sales Yahoo
  • Scott Stanchak
    Scott Stanchak Managing Director, Mobile Marketing The New York Times
  • Tobias Vogels
    Tobias Vogels Mobile Developer Evangelist Flurry Analytics/Tumblr
  • Dave Westin
    Dave Westin President Mobile Growth Fellowship

Event Sponsors

  • Liftoff
    (Platinum)
  • Apsalar
    (Bronze)
  • The BLU Market
    (Bronze)