NYC Q2 Mini-Summit @ Tumblr

Jun 1, 2016
Tumblr Inc • 35 East 21st Street • New York City, NY 10010

The Mobile Growth Fellowship is coming back to the East Coast with more great content! We’re producing another Mini-Summit at the TUMBLR offices (35 East 21st Street, New York, NY 10010).

We’re delivering a few great panels of mobile marketing experts, sure to give app publishers and developers the kind of broader/all-inclusive strategies to help you break out of any mobile marketing ruts and possibly hear some new great ideas you might have never heard before!

All attendees are welcome to stay for our Networking Mixer which immediately follows the sessions, and includes an open bar! So, come along, get some great information on mobile marketing, and stay for the fun, cocktails, and networking opportunities…thanks to our amazing sponsors MoPub and Adjust!

Check out some highlights from our previous two NYC Mini-Summits! Don’t miss out on this one, it’s going to be our biggest one, yet!

NYC Chapter: 2016 Q1 Mini-Summit & Networking Mixer

NYC Chapter: 2015 Q4 Mini-Summit w/Kevin Jonas

Please see the agenda below, and sign up right now! See you there!

Event Schedule

5:00
Opening Remarks: App Marketing with Tumblr
Christian Calderon, CRO, Katchapp
David Dembowski, VP Sales, Tumblr
David Lundell, Director, Product Management, Flurry

5:25
Panel: How Does Product Influence Your Growth Strategy?
Misaligning product goals with your overall mobile growth strategy can cause problems. Learn from some of the industries best on how they influence their products to achieve the ultimate growth potential for their businesses.

• MODERATOR: Arun Gupta, Sales Director, Adjust
Alec Dawson, Business Development, Simple Machine
Steve Sadin, Product Manager, WB Games
Ben Clark, VP of Customer Acquisition, SeatGeek


6:20
Panel: The Best Strategies for App Monetization Revealed
There's a lot to consider when it comes to the best way to monetize your app. What ad formats can work best with my user experience? What do I need to know about new formats like video and native? Should I be working with direct advertisers, ad networks, or exchanges for monetization? When should I start thinking about monetization in the first place? Whether you're new to monetization or already have strategies in place, these panelists' experience will help you take your success to the next level.

• MODERATOR: Dan Sack, Manager, Platform Sales, EMEA, MoPub
Jeb Belize, CEO, Puzzle Social
Kurt Beig, CEO, Simple Machine
Mathieu Nouzareth, CEO, FreshPlanet
Kelly Gallozzi, SVP of Partnerships, Bloglovin

7:10
Fireside Chat with Dao Nguyen - Mobile Growth & Distribution @ Buzzfeed
Dao Nguyen is BuzzFeed’s Publisher overseeing the company’s technology, product, data and publishing platform. From 2001 to 2008, she worked at Le Monde Interactif, publisher of the leading news site lemonde.fr, where she served as its Chief Executive Officer starting in 2006. Before moving to France, she was Executive Producer at Concrete Media, a small web agency, and a consultant at Andersen Consulting (now Accenture). She has a degree in Applied Mathematics / Computer Science from Harvard.

Dao Nguyen, Head Publisher, Buzzfeed
• MODERATOR: Maud Pasturaud, VP of Growth, Spring

7:35
Panel: The Next Frontier of Mobile Growth
Is the mobile ecosystem closing down? What’s the next big opportunity in mobile growth? Growth leaders from Gilt, Dots and MoPub discuss the new challenges of distribution and retention in an increasingly competitive and expensive ecosystem, and what they believe is the next big opportunity in mobile Growth: Bots? Snapchat? Loyalty programs? etc.

• MODERATOR: Maud Pasturaud, VP of Growth, Spring
Emily Yim, Product Manager, Dots
Janae McDonough, VP of MoPub, Twitter
Jessica Mann, Senior Marketing Manager, Gilt
Sabrina Gao, Head of Direct Marketing, Dashlane


8:00
Closing Remarks
Dayton Keane, VP of Sales & Marketing, Apsalar

8:05
Networking Happy Hour with Open Bar

Featured Speakers

  • Dao Nguyen Head Publisher Buzzfeed

Event Speakers

  • Jeb Balise
    Jeb Balise CEO Puzzle Social
  • Kurt Beig
    Kurt Beig CEO Simple Machine
  • Christian Calderon
    Christian Calderon CRO Ketchapp
  • Ben Clark
    Ben Clark VP of Customer Acquisition SeatGeek
  • Alec Dawson
    Alec Dawson Business Development Simple Machine
  • David Dembowski
    David Dembowski VP Sales Tumblr
  • Kelly Gallozzi
    Kelly Gallozzi SVP, Sales and Partnerships Bloglovin'
  • Sabrina Gao - Dashlane
    Sabrina Gao Head of Direct Marketing Dashlane
  • Dayton Keane
    Dayton Keane VP, Sales & Marketing Apsalar
  • Jessica Mann - Gilt
    Jessica Mann Senior Marketing Manager Gilt
  • Janae McDonough VP of MoPub Twitter
  • Mathieu Nouzareth CEO FreshPlanet
  • Maud Pasturaud
    Maud Pasturaud VP of Growth Spring
  • Dan Sack
    Dan Sack Manager, Platform Sales, EMEA MoPub
  • Steve Sadin Product Manager WB Games
  • Emily Yim Product Manager Dots
  • Dave Westin
    Dave Westin President Mobile Growth Fellowship

 

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Event Sponsors

  • MoPub
    (Platinum)
  • Adjust
    (Platinum)
  • Apsalar
    (Bronze)
  • Tumblr
    (Bronze)