Mobile Growth New York features the best gathering of Mobile App Marketing thought-leaders from User Acquisition, Monetization, Engagement/Retention, and Data Science & Analytics! Focused on both Brand Marketing and Performance Marketing, this event is one of the most unique and informative days of networking and learning Mobile App Marketers will find in New York City all year! During this intensive single-day conference, you can learn from and connect with other mobile app marketing professionals like yourself!
Wilson Kriegel, CBO, PicsArt presents key strategies on how to build an app business from Start-Up to Sale. Wilson will draw from his numerous experiences & learnings of building small businesses, to heavily funded start-ups, over a 15 year period, across consumer facing digital platforms. Serving as both a founder, and acting for Founders, from 6 figure, to 7, to 8, 9 transaction deals and working towards opportunity 10 figure company, at Picsart; over time.
• Julia Martin, Senior Manager, Business Development, MoPub
Rewarded video has become a hot ad format for game publishers — but it's time to think bigger. This session will explore how rewarded video ads are not only loved by users, but can add value for any type of mobile app in any vertical. We'll share plenty of real world examples to get you thinking about how this ad format could unlock new monetization opportunities for your business.
• Jennifer Chon, CRM Manager, GLAMSQUAD
• Ashley Christiano, Senior Marketing Manager, Reuters Consumer
• Trish Mikita, VP Digital Media Strategy, AccuWeather
• Ngozi Ogbonna, Director of UA, Today Tix
Savvy app marketers have primarily relied on performance marketing strategies to drive mobile growth. But as more app marketers shift their budgets towards traditional channels, managing an efficient omni-channel program becomes increasingly challenging. This panel will discuss the differences between brand and performance marketing strategies, the lessons learned in converging traditional and mobile acquisition channels, and best practices for driving growth. This panel is programmed by Women in Wireless.
• Bill Alena, CRO, The Meet Group
• Catherine Patterson, Senior Director, The Trade Desk
• Joseph Quaglia, Sr Director, Business Development, IAS - Integral Ad Science
Viewability measurement has been a hot topic in the digital industry for some time, but it's just now starting to become a reality for mobile app publishers and developers. Learn firsthand what viewability measurement means for mobile in-app and how taking action now can unlock major ad budgets for the rest of the year.
• Justin McLeod, Founder & CEO, Hinge
When you have a great deal of marketing out there, everyone knows your Brand, and you have a healthy MAU...then you pivot your pricing and business model. This risky maneuver isn't for the faint of heart. Hear how two brave companies, ClassPass and Hinge, took the leap and made massive shifts in their products in order to achieve sustainable success.
So, you've mastered UA and are now ready to expand your mobile marketing mix? Let us show you how! You will learn how to leverage mobile video across your marketing funnel from brand awareness to rewarding your users, to re-engagement. Leo Giel, YouAppi’s CRO, will teach you the tips, tricks and best practices of mobile video across multiple verticals and product offerings. You will also learn how to use powerful behavioral and demographic analytics to make smarter data-driven decisions about your mobile video campaigns. By the time we’re done, you’ll be a marketing ninja ready to kick your UA into a frenzied growth!
Brands want to ramp up ad spend in-app, and publishers want to capture these great brand dollars. However, most don't understand the nuances and differences between Brand Marketing and Performance Marketing. AerServ's COO Andrew Gerhart will talk through 5 important tips for capturing brand budgets in 2017.
Lunch will be provided on-site for all attendees in the Steven Spielberg Gallery.
• Jessica Mann, Mobile & Social Marketing, Gilt
• Ben Clark, VP of Customer Retention, SeatGeek
• Sam Arnold, Director of Growth, Simple Contacts
• Beatrice Olivas, VP of NA Performance Advertising, InMobi
The most efficient User Acquisition strategies are the holy grail of Mobile Growth. We’re constantly in pursuit of the channels which will give us the highest quality (and quantity) of users for the most cost-effective spend. In this session, our panel will focus on how Content Marketing (an often over looked channel in mobile) can be used to better target optimal audiences and drive some the most efficient ROI during your quest for the best users with the highest LTVs.
• Andrew Gerhart, Head of Marketing & Live Operations, FreshPlanet
• Amit Kumar, Chief Operating Officer, AerServ
• Katie Madding, Global Product Director, Adjust
• Richard Welch, Head of Programmatic Advertising, Flipboard
Buying Programmatically has some great benefits, but a few downsides as well. How can you utilize the great benefits of programmatic advertising such as cost-efficient (ideally) spends, broad reach, and freeing up your team to work faster and more efficiently, while still navigate around the pitfalls of Programmatic such as Fraud, lack of Viewability, lack of Transparency when buying through agencies/mediators, and possibly low engagement rates or potentially repetitive placements. Our panel of experts span across the Programmatic landscape, and will help you understand how to buy efficiently, how to increase transparency, best ways to be identify and avoid fraud, and ensure the impressions you’re paying for are actually viewable. The overall goal of this panel is to help you learn how to optimize your programmatic buys for maximum efficiency.
Bots are all the rage. With more than 4,000 skills on Amazon Alexa and 20,000 bots on Facebook Messenger, bots are promising to be the new frontier. What are bots? How do they work? And more importantly, how can mobile app developers and publishers leverage bots for growth?
In the world of mobile advertising, video is king. From vertical video to 360 experiences, there are now more mobile video ad formats available than ever before. But with so many options, how can publishers decide which in-app video units will work best to effectively monetize their apps? And how can marketers decide which of these creative formats and video technologies provide the most bang for the buck? This presentation will showcase the good, the bad and the ugly of mobile video advertising to help publishers and marketers better navigate through the Wild West of mobile app marketing.
• Alexandre Douzet, Co-Founder & CEO, Ollie
• Leana Kalinowski, Marketing Manager, Jetsetter
• Beth Murphy, SVP Marketing, iHeartRadio
• Tatiana Tacca, Senior Account Manager, WME/IMG
The unfortunate reality of App Installs is that most User open your App only once…if that! In this session, you’ll learn some best practices and tips to onboard new users in ways which will want them to return to your product, and ways to track engagement so you can see where any possible leaks might be hiding. We’ll also go over the best tactics and strategies to improve your retention rate and leverage great content as a way to keep your Users engaged with your product, and how to best re-engage lapsing users to keep them from slipping away!
• MODERATOR: Sayf Sharif, Director of Analytics, Seer Interactive
• Deniz Gezgin, Interim GM Digital/Mobile, Topps
• Fabien-Pierre Nicholas, Head of US Marketing, SmartNews
• Shoji Ueki, Sr Director, Growth Marketing, SeatGeek
The Mobile-First Consumer is sprouting up across all major target demographics, and especially ubiquitous among the younger generations. This growing type of consumer expects the content they want to be available any time, anywhere on any device. How do companies evolve to meet this new demand? In this session, Peter Szabo, CRO & Head of Partnerships at Mammoth Media, will explore the trends that have brought us to today's smartphone dominated society, and how you can leverage content consumption, brand message and advertising strategies to best connect with this growing user base which is dominating the mobile app ecosystem.
• Michael Amin, Category Director - Interactive Games, Digital Products & Services, MLB Players Association
• Nikki Pozzi, VP Consumer Products - Brand, Marketing & Retail, NFL
• Chris Schlosser, SVP & General Manager,Digital, Major League Soccer
Listen to executives from some of the biggest sports leagues in the world discuss their mobile strategy for marketing, content and business development. Hear from league representatives about how mobile is shaping the current digital media landscape in pro sports.