Mobile Growth Europe 2016

Oct 25, 2016  - Oct 26, 2016
Berlin, Germany

Taking place on 25-26 October 2016 in Berlin, Germany, Mobile Growth Europe 2016 is an intensive 2-Day, non-vendor conference which will help you to connect with and learn from Mobile Growth professionals specializing in the areas of User Acquisition, Monetization, and Retention/Engagement.

SPEAKERS

Mobile Growth Europe 2016 - Speakers

Event Schedule

Oct 25, 2016
Oct 26, 2016
8:00
REGISTRATION
9:00
Mobile Growth Fellowship: President's Opening Remarks
Dave Westin, President, Mobile Growth Fellowship
9:15
KEYNOTE by Google: Mobile App Growth - Moving Beyond the Install
PRESENTED BY:
Marie Loridan O'Meara, Mobile Apps Ads Lead, Google
Eliaz Lepeuvedic, App Promotion Specialist, Google

Over 95% of mobile Apps today do not have active users after 30 days. While the average number of applications downloaded on phones remain the same, the top challenge for developers is to keep users engaged. Through their talk, Eliaz and Marie will explore organic and paid advertising strategies to acquire high quality users at scale and keep them coming back to your app in the long-run.

9:50
The Rise of AI & the End of the Not-So-Smart Phone
• PRESENTER: Danijel Bonacic, Director of Strategy, DEPT Agency

We are on the verge of a mobile revolution - in the next 5 years our so called smartphones will transform into truly smart devices fueled by AI. Not because we can but because we have to: with so many things happening around us, we are in desperate need for more intelligent services & devices. Danijel Bonacic will share his vision on the rise of intelligence, show us the endless opportunities of smart machines and how this will change almost everything.

10:15
Next Gen UA Channels That Scale
There are many different channels that lead to scalable UA. Over time they have shifted from chart boosting via facebook ads to the newest trends on mobile web. Every year we see new channels pop up, and mastering these channels can determine your success or failure. Discover how the next big UA channels are evolving and how they can be used in ways you never would have thought.

• MODERATOR: Matthaus Krzykowski, Director Platform, Tenjin
Sarah Kübler, CEO, HitchOn
György Weidemann, Marketing Manager, 6 Minutes Media
David Mohr, General Manager, GAMEVIL Europe
Thomas Petit, Growth Team, 8fit
Moti Tal, Co-Founder & CTO, Simplaex

10:55
BREAK
11:10
Growth Hacking - How to Build & Optimize your Growth Engine
• PRESENTER: Andreas Gross, Product Lead, Reddit

Most successful startups now have dedicated growth product teams, a group within the company that develops the product experience in a way that creates more activated users. Learn how companies such as Reddit, Life360 & AirBnB build and optimize their growth engines.
11:35
Latest Performance Benchmarks in Mobile User Acquisition
PRESENTER: Phil Gontier, VP International, Liftoff

In this panel, we explore how to close the Mobile Engagement Loop from Engagement, to Onboarding, to Re-Engagement. We'll cover different effective Engagement/Re-Engagement strategies like Remarketing, Retention, Conversion, and much more.

11:50
Holistic Marketing Approach
Omni-channel marketing has been around for years, but as technologies and marketing techniques change, tying every marketing channel becomes an ongoing battle. Find out how to integrate your marketing channels to create a holistic flow that delights your users.

• MODERATOR: Marissa Aydlett, VP Marketing, Appboy
Vanesssa Estorach Cavaller, Mobile Strategist, e-growing
Hugh McCallion, Commercial Director, Adapt Worldwide
David Iwanow, Director of Strategy, BlueGlass
Mario Aichlseder, VP of Growth, Runtastic
Barbara Macinkovic, Head of Marketing, Swell

12:30
LUNCH
Sponsored by Twitter.
13:20
Ugly Truths Above The Line
• PRESENTER: David Mohr, General Manager, GAMEVIL Europe

TV, out-of-home, influencer-marketing & digital: lessons learned from the biggest multi-channel campaign in the history of Summoners War – a global top-10 grossing mobile game.

13:45
Bots Are The New Apps
Microsoft, Facebook, and other startups have recently dubbed chat bots as the next big thing in growth with the promise of an autonomous entity that can carry on conversations inside services like Slack, Skype, and Facebook. Hear how this new medium of communication manifest itself, what are the biggest growth opportunities, and how will this drive revenue.

• MODERATOR: Ewa Stochlinska, Senior Bus. Dev., HolidayPirates
Danijel Bonacic, Director of Strategy, DEPT Agency
Miriam Neubauer, CPO, Heycater
Mario Aichlseder, VP of Growth, Runtastic
Alexander Weidauer, Co-Founder & CEO, LastMile

14:30
Building A Successful Growth Plan: Best Practices for Acquisition, Engagement, and Retention
• PRESENTER: Myles Kleeger, CRO, Appboy

After looking at over two years of data, spanning more than 30,000 campaigns and 10 billion marketing messages sent, we've come up with 5 Best Practices to building a better Growth Strategy. From early Engagement, through to refined Targeting and Segmentation, this talk is what you need to optimize your Growth Strategy.

14:40
BREAK
14:55
Deep Dive into the Rising Prices for Lookalike Campaigns
• PRESENTER: Matthaus Krzykowski, Director Platform, Tenjin

One of the main discussion topics this year have been the rising prices for Facebook campaigns, particularly Facebook Lookalike campaigns. In this presentation we will go on a limb by speculating on what has caused the prices to rise and which Lookalikes are the most affected. Additionally we will talk about two ways how we are seeing publishers react.

15:20
Internationalization: Mobile Growth in Europe
740 million consumers, 46 countries, 23 main languages - growing business across Europe can be a challenge. Hear about how to build the foundations for Growth, where to place your office, what the Brexit might mean for your business and how to get or increase funding in Europe.

• MODERATOR: Jean-Marc Alomassor, Head of Global Sales, Adxperience
Caglar Eger, Business Development Manager, Goodgame Studios
Konstantin Ewald, Partner, Osborne Clarke
Brian Chadwick, Special Counsel, Cooley
Ellie Cachette, Partner, Koombea
16:00
The Most Common Types of Mobile Ad Fraud: Best Practices for Detection & Prevention
PRESENTER: Stephanie Pilon, Head of Product Marketing, Adjust

• Identifying the most common types of performance ad fraud
• How fraud could affect your dataset
• Techniques you can implement today to mitigate the effects of fraud

16:20
Mitigating the Effects of Mobile Ad Fraud
Performance ad fraud is a billion dollar problem that keeps growing every year. Hear from our panelists how they’ve overcome this within their own data sets, techniques they’ve learned along the way, and how this ecosystem might evolve in the future.

• MODERATOR: Stephanie Pilon, Head of Product Marketing, adjust
Ville Heijari, CMO - Games, Rovio Entertainment
Andre Kempe, Performance Marketing Lead - Fleek, Zalando
Sebastian Goldt, Mobile Partner Lead, InnoGames
Robert Lagus, Associate Director Network Operations, Glispa

17:00
The World Beyond Banners
New ad formats are poping up every year, and some of these ad formats, such as rewarded video, are highly underutilized from a monetization perspecitve. Learn from top publishers on how to utilizing multiple ad formats to increase performance, brand experience and overall revenue.

• MODERATOR: Mika Kuusisto, Founder, Propagate
Eddie de Guia, Managing Partner, PubNative
Sylvain Gauchet, CEO, Apptamin
Ewa Stochlinska, Senior Bus. Dev., HolidayPirates
Cecilia Pagkalinawan, CEO, AppLOUD
Stéphane Pitoun, Co-Founder, Adxperience

17:30
Mobile Growth Fellowship: President's Day 1 Closing Remarks
Dave Westin, President, Mobile Growth Fellowship
19:00
Attendee Networking Party & Open Bar
• Sponsored by adjust.

LOCATION:
Dean Bar
Rosenthaler Str. 9
10119 Berlin, Germany
8:00
REGISTRATION
9:00
Mobile Growth Fellowship: President's Day 2 Opening Remarks
Dave Westin, President, Mobile Growth Fellowship
9:15
SPECIAL SESSION • Mobile Feud: The Ultimate App Marketer Competition
Experience a one-of-a-kind gameshow battle where app marketers compete in a fast-paced trivia game for the ultimate prize: the title of smartest mobile marketer. Audience participation is required.

• MODERATOR: Dennis Mink, VP Marketing, Liftoff

• Participants List coming soon...

10:00
Closing the Mobile Engagement Loop: From Engagement to Re-Engagement
In this panel, we explore how to close the Mobile Engagement Loop from Engagement, to Onboarding, to Re-Engagement. We'll cover different effective Engagement/Re-Engagement strategies like Remarketing, Retention, Conversion, and which tools to use which can help you achieve all your Engagement Goals.

• MODERATOR: Marina Mazeina, CRM Marketing Manager, Lovoo
Ross Sheil, Head of Mobile - EMEA, Twitter
Myles Kleeger, CRO, Appboy
Marie Loridan O’Meara, Mobile App Ads Lead, Google
Carmen Apostu, Growth Marketing Manager, Koombea
Norman Wiese, CEO, Tapglue

10:45
State of the App Economy - from Data to Insights and Action
PRESENTER: Martje Abeldt, Director Central Europe & Russian, App Annie

As the global app market is becoming hyper competitive, alternative search and aggregation methods are exemplary options to increase visibility for app publishers, who are battling to get a share on the audiences attention. At the same time, innovative disruption and emerging markets are offering plenty of growth opportunities for the informed decision maker. We bring data into the picture to show the actual market trends and ways on how to stay on top in managing app performance.

11:00
BREAK
11:15
What's Driving Your Monetization Success?
When considering how to effectively implement mobile ad monetization to generate revenue, it's important to understand how to manage the supply side economics of your application. Whether you aggregate demand programmatically or conduct business directly, there are multiple ways that developers can facilitate competition to help their apps generate more ad revenue on per user basis.

• MODERATOR: Ofir Leitner, Founder, Mobile Monetization Summit
Dilpesh Parmar, General Manager, Outfit 7
Travis Anderson, Lead Global Bus. Dev. Manager, Peanut Labs
Carolina Marçalo, Head of Partnerships & Bus. Dev., Aptoide
Mike Johns, CEO & Founder, Digital Mind State
Martje Abeldt, Director Central Europe & Russia, App Annie

12:00
What Will It Take for Advertisers to Run AR/VR Campaigns?
• PRESENTER: Rick Liu, CxO, Private Equity

There is a lot of anticipation in the investment, media, and consumer market for AR/VR as the next generation technology to grab attention and eye balls. Does this translate to advertisers jumping on the bandwagon and spend on AR/VR campaigns? If not, then what is the industry doing to convince advertisers to spend on AR/VR campaigns? If you are an advertiser, would you spend on AR/VR campaigns? This is the very core topic our panelists will debate and the audience will be judges.

12:30
Cowboys vs. Scientists: Growing Mobile to Success
PRESENTED BY:
Ben Jeger, Managing Director-DACH, AppsFlyer
Ido Bar-Oz, Mobile Growth, KAYAK

As apps and companies grow, the use of measurement, attribution and marketing analytics can separate success from failure. Developing a data-driven mindset is key to making informed, complex decisions. In this joint session, KAYAK and AppsFlyer will explore what it means to put your faith in data, focusing on defining the right KPIs and measuring LTV & ROI amid rising UA costs. Presented for the first time, the session's best practices will offer real insight into building a proven mobile growth strategy.

13:00
LUNCH
Sponsored by Adxperience.

13:45
Bullet-Proofing Against "Grey Hat" Tactics and "Grey Area" Results
"In a marketplace transformed by tidal wave of deceptive practices -- ranging from Black Hat ASO tactics that manipulate app store algorithms, to mobile ad fraud scams that burn campaign money, to A/B testing approaches that raise more questions than they answer -- you need to fight back -- and fight smart. This no-holds-barred panel zeroes in on ways you can protect your business against attack and combat the tech working against your app.

Peggy Anne Salz, Lead Analyst & Founder, MobileGroove
Oliver Kern, Chief Commercial Officer, Lockwood Publishing
Moritz Daan, Mobile Growth Advisor, Phiture
Sebastian Knopp, Mobile Games Marketer, Eden Games
Ville Heijari, CMO - Games, Rovio Entertainment
Thomas Petit, Growth Team, 8fit

14:30
KEYNOTE by Twitter • The Speed Of The Feed: Marketing in the age of Digital Proliferation
• PRESENTER: Ross Sheil, Head of Mobile - EMEA, Twitter

Twitter is your live connection to mobile users. Join our keynote with Ross Sheil to learn how Twitter makes it easier for marketers to reach a live, premium mobile audience with increased relevance and scale. You'll learn about Twitter's marketing solutions for mobile apps, start-ups & brands to ensure Twitter is helping you grow and scale your business.
15:00
The Black Arts of ASO
From optimizing download conversions to ranking higher for more keywords, ASO has become a critical part in acquiring your most valuable users. Similar to the early days in SEO, many ASO tactics fall into a gray area. Learn the secrets you won't find online that you need to know to succeed in ASO.

• MODERATOR: Andreas Gross, Product Lead, Reddit
Stefan Bielau, Managing Partner, Dynamo Partners
Patrick Kane, Founder, PrioriData
Moritz Daan, Mobile Growth Advisor, Phiture
Sebastian Knopp, Mobile Games Marketer, Eden Games

15:40
Who Should Do Your UA?
Most companies adapt a mix of in-house core IP and sourcing the skills of external experts when the need arises. To build a successful user acquisition engine, is it most effective to grow in house talent or to leverage the expertise of agencies?
16:15
Mobile Growth Europe: Event's Closing Remarks
Dave Westin, President, Mobile Growth Fellowship
16:30
OPEN BAR NETWORKING HAPPY HOUR
Located on-site in the Foyer Alexanderplatz on the 7th Floor at the Radisson Blu, directly following the Event's Closing Remarks.

Sponsored by: Twitter

Event Sponsors

  • Adjust
    (Diamond)
  • AppsFlyer
    (Diamond)
  • (Platinum)
  • App Annie
    (Platinum)
  • Appboy
    (Platinum)
  • Liftoff
    (Platinum)
  • Tenjin
    (Platinum)
  • (Gold)
  • (Gold)
  • Women In Wireless
    (Gold)
  • BlueStacks
    (Silver)
  • (Silver)
  • (Silver)
  • Drippler
    (Bronze)
  • Israel Mobile Summit 2016
    (Bronze)