Mobile Growth Canada 2017

Sep 15, 2017
La Plaza • Montreal, Quebec

Mobile Growth Canada 2017 was back in Montreal for our 3rd straight year! The full day of expert-led Presentations and Panels were following by a fun networking party! Mobile Growth Canada 2017 was our largest event ever in Canada!

See Highlights from last year’s Mobile Growth Canada 2017

Event Schedule

September 15, 2017
Welcome Address
Prasenjit "Jeet" Niyogi, Marketing Director, Playtika

PRESENTATION: How Facebook is Changing the Mobile Advertising Landscape
Facebook needs no introduction when it comes to mobile advertising. Owen, who has years of experience partnering with mobile publishers, will highlight why Facebook continues to be one of the most important players in the space with its innovations. He will discuss the rise of App Event Optimization (AEO) and where it is going, the continued importance of creatives, and what Facebook has in store for mobile marketers in the near future!

Owen O'Donahue, iGaming Lead, Facebook

PRESENTATION: Using Data to Move the In-App Monetization Needle: Pitfalls & Wins
Mobile in-app monetization becomes exponentially harder as an app progresses through its lifecycle. With many years of experience in strategic decision making using data, Yoav will share some of the ways he has avoided pitfalls and gained wins to improve app profitability.

Yoav Ecker, General Manager, Social WSOP, Playtika Canada

Networking Coffee Break on Exhibit Floor
PANEL: UA Strategies Across Verticals & Latest Trends to Succeed
In a world where User Acquisition costs are going in one direction, this panel will discuss the strategies that UA managers can use today drive to continually bring high-quality users. Additionally, veteran UA leaders will highlight a few of the upcoming trends in terms of formats, targeting, ad types, channels among other things to watch

• MODERATOR: Randy Waxman, CEO & Co-Founder, Blind Ferret
Chris Ye, Co-Founder & CEO, Uken Games
Owen O'Donahue, iGaming Lead, Facebook
Jeet Niyogi, Marketing Director, Playtika

LUNCH in Exhibit Area
GAME SHOW: Which Ad Won?
Join Liftoff as we put 3 mobile marketers to the test in this gamified panel. Do they have what it takes to distinguish the winning ads from the losers? Find out as we showcase A/B tested mobile ads and ask the experts to weigh in with their picks! Audience participation is encouraged.

HOSTED BY: Dennis Mink, VP of Marketing, Liftoff

PRESENTATION: Apple Search Ads - WSOP Game Case Study
WSOP went all-in on the Apple Search Ads platform when it was released to the public in late 2016. Harry will share some insight into the impact the platform has had on the studio, and how it’s transformed some of the acquisition strategies and techniques implemented by the WSOP team.

Harry Bienenstock, Digital Marketing Manager, Playtika

Networking Coffee Break on Exhibit Floor
FIRESIDE CHAT: Mobile User Acquisition in the Travel Industry
Simon from Hopper will join Assaf from Iron Source for an insightful fireside chat on user acquisition strategies that work in the travel industry

Simon Lejeune, Growth Manager, Hopper
Assaf Schwartz, GM East Coast, IronSource

PRESENTATION: Legends of LTV: Growth Secrets of Successful Mobile Games
Birds, Dragons, and Bonuses - Oliver Yeh (Co-Founder of Sensor Tower) and Kit Chandra (Director of Customer Strategy) reveal the strategies behind the soaring fortunes of three well-known titles.

Oliver Yeh, Co-Founder, Sensor Tower
Ankit Chandra, Director of Customer Strategy, Sensor Tower

Open Bar Networking: Drinks and Food!

Featured Speakers

  • Owen O Donoghue
    Owen O'Donoghue iGaming Lead Facebook
  • Yoav Ecker
    Yoav Ecker General Manager, Social WSOP Playtika Canada

Event Speakers

  • Harry Bienenstock
    Harry Bienenstock Digital Marketing Manager Playtika
  • Ankit Chandra
    Ankit Chandra Director, Customer Strategy Sensor Tower
  • Simon Lejeune
    Simon Lejeune Growth Manager Hopper
  • Dennis Mink
    Dennis Mink VP Marketing Liftoff
  • Prasenjit Jeet Niyogi
    Jeet Niyogi Marketing Director Playtika
  • Assaf Schwartz GM, East Coast IronSource
  • Randy Waxman
    Randy Waxman CEO & Co-Founder Blind Ferret
  • Chris Ye Co-Founder & CEO Uken Games
  • Oliver Yeh Co-Founder Sensor Tower

Event Sponsors

  • Blind Ferret
  • IronSource
  • Liftoff
  • Mottnow
  • Sensor Tower