Mobile Growth Canada 2016

Nov 14, 2016
InterContinental Montreal • Quebec, Canada

Mobile Growth Fellowship is back in Montreal after the grand success last year! We are back for the 2nd Annual Mobile Growth Canada at the Intercontinental Hotel (360 Saint Antoine Ouest, Montreal, Quebec H2Y 3X4, Canada) on Monday, November 14th from 4:30pm to 9:00pm.

In this unique non-press event, Mobile App Marketing experts will share valuable insights, analyze the latest trends from the Mobile UA (User Acquisition), Retention, and Monetization worlds to inspire your Growth strategies.

Join Jump Ramp Games, Blind Ferret, Outerminds, AppsFlyer, Magmic, Playtika, and AppLovin, and be part of the Mobile Marketing knowledge community! Stay for culinary delights (which include local favorites such as Poutine and Montreal Smoked Meat), great drinks, and unparalleled networking during our Open Bar Happy Hour!

Event Schedule

4:30
Registration
5:00
Welcome Address
Jeet Niyogi, President, Montreal Mobile Growth Fellowship

5:10
Moving the Monetization Needle with Data-Driven Customer Management
In the marketing world, one of the hardest challenges is to continuously improve monetization per user. Yoav is going to share a few examples from over 20 years of marketing experience across various products, including mobile gaming, on how customer data analysis and experimentation led to better monetization.

PRESENTER:
Yoav Ecker, VP Marketing & Monetization, Playtika

5:35
The Story Behind 15 Million Downloads in 2 Weeks with PewDiePie
Ghislain "Guiz" de Pessemier, co-founder at Outerminds, will share their incredible story of growth of their official games with YouTube's biggest star, PewDiePie. Outerminds is an independent game development company known for working in collaboration with YouTube star Felix Kjellberg on "PewDiePie: Legend of the Brofist" and "PewDiePie's Tuber Simulator."

PRESENTER:
Ghislain "Guiz" de Pessemier, Co-Founder, Outerminds

6:00
User Acquisition Panel: Latest Industry Trends, Disruptions, and Media Buying Strategies Which Work
This thought-provoking panel will discuss and debate the latest mobile UA landscape that every mobile marketer should be aware of while shaping their user growth strategies. The panel comprising experts from Ad networks, Ad technology and Mobile app publishers/developers will share insights and answer those hard questions around growing the mobile business globally.

• MODERATOR: Jeet Niyogi, Marketing Director, Playtika
Jonathan Simon, Director of Marketing, Magmic
Tom Sipple, VP Sales North America, Applovin
Stephanie Unger, Director of Ad Operations, Blind Ferret
Kael Lazla, Marketing Director, Behaviour Interactive

6:25
Using Personalization to Create a Winning Retention Strategy
This session comprising retention experts from a successful mobile gaming company and one of the leading engagement platform providers, will showcase the creation of highly impactful personalized marketing strategies and the effective use of engagement platforms to improve customer retention.

PRESENTER:
Leah Fox, Marketing Manager, Jump Ramp Games
Spencer Burke, VP Customer Success, Appboy

6:50
App Marketing Best Practices for the 2016 Holiday Season with Actionable Insights
To help shopping and gaming app marketers be at the top of their game, AppsFlyer has analyzed app install and purchase data from the 2015 US holiday season. Based on this data, Cole will offer actionable insights to inform smart decision-making for Q4 2016 for the holiday season to be a resounding success.

PRESENTER:
Cole Carnes, Senior Customer Success Manager, AppsFlyer

7:05
Networking Happy Hour & Open Bar
Drinks, Dinatoire & Networking!

Event Speakers

  • Spencer Burke - Appboy
    Spencer Burke VP of Customer Success Appboy
  • Cole Carnes
    Cole Carnes Senior Customer Success Manager AppsFlyer
  • Guiz de Pessemier - Outerminds
    Ghislain "Guiz" de Pessemier Co-Founder Outerminds
  • Yoav Ecker
    Yoav Ecker VP Marketing & Monetization, Social WSOP Playtika
  • Leah Fox
    Leah Fox Marketing Manager Jump Ramp Games
  • Kael Lazla - Behaviour Interactive
    Kael Lazla Marketing Director Behaviour Interactive
  • Prasenjit Jeet Niyogi
    Jeet Niyogi Marketing Director Playtika
  • Jonathan Simon Director of Marketing Magmic
  • Tom Sipple
    Tom Sipple VP Sales, North America AppLovin
  • Stephanie Unger
    Stephanie Unger Director of Ad Ops Blind Ferret

Event Sponsors

  • Appboy
    (Platinum)
  • AppLovin
    (Platinum)
  • AppsFlyer
    (Platinum)
  • Blind Ferret
    (Platinum)
  • MUNDOmedia
    (Silver)