Casual Connect 2016 Mini-Summit & Networking Mixer

Jul 18, 2016
Jillians @ the Metreon • 175 Fourth Street • San Francisco, CA

Event Topic

This Event Will Be Hosted in Partnership with Facebook's Audience Network

Facebook’s Audience Network is once again partnering with Mobile Growth Fellowship to co-produce an amazing Mini-Summit consisting of 2 sessions hosted by Facebook’s Audience Network! We’re also featuring a great one-on-one “Fireside Chat” on Trends in Influencer Marketing with The BLU Market’s Steven Forkosh. Finally, we’re putting together a fourth session which will be just as outstanding as the 3 already confirmed!

This Mini-Summit is also a full Networking Mixer with an Open Bar immediately preceding and following the four Content Sessions for those in attendance!

This event is a Mobile Publisher’s event, and Free Admission is allowed for all Publishers. If you are not a Publisher, then please feel free to buy a Non-Publisher ticket. We reserve the right to cancel ANY Registration at any time for whatever reason. Please register below now, as space is limited.

Event Schedule

Registration & Open Bar Networking
Opening Remarks
Dave Westin, President, Mobile Growth Fellowship

Facebook Presentation: Building for the Future
PRESENTER: Evan Piwowarski, Product Marketing Manager, Facebook's Audience Network

This session, presented by Facebook’s Audience Network, will focus on best practices for building incremental revenue streams in the mobile app world. Learn how developers are leveraging formats and flow types to increase yield and grow user engagement. With a focus on monetization, better understand how a focused approach to design can deliver results for your business.

Facebook Panel: What's Driving Your Business Success?
The panel, including industry leaders from Glu Mobile, MobilityWare and Zynga, will focus on answering key questions around monetization. Learn from the success of others what is helping them drive their business forward. Topics will include a discussion around formats, design, user experience, and additional ways to monetize both a current and future user base.

• MODERATOR: Brendan Norman, Client Partner, Facebook's Audience Network
Chris Akhavan, CRO, Glu Mobile
Chandra Hill, VP of Monetization, MobilityWare
Christian Calderon, CRO, Ketchapp
Kiel LeBaron, Director of Ad Operations and Network Management, Zynga

Discussion Panel: Predictions & Trends to Focus On
The year is half over, and we all need to start developing our UA, Monetization, and Engagement strategies for the remainder of 2016, not to mention 2017. Because Mobile Marketing trends and strategies shift and move at lightning pace, we need to stay on top of the latest shifts and turns to stay ahead of the curve. We sit down with a panel of Mobile Growth experts to discuss what you should be aware of, starting to focus on, and for fun we'll throw in a few predictions on what they think for forecast looks like for 2016 and the beginning of 2017.

• MODERATOR: Dave Westin, President, Mobile Growth Fellowship
Wilson Kriegel, General Manager, PicsArt
Ethan Smith, Chief Growth Officer, Yummly
Andreas Gross, Product Leader, reddit
Jorge Prado, Founder & CEO, ICO Group
Steve Palley, UA/Monetization/Date Lead, Pixelberry Studios

Fireside Chat: Steven Forkosh of The BLU Market
• Steven Forkosh, Founder & CEO, The BLU Market
Christian Calderon, CRO, Ketchapp

Fireside chat with Steven Forkosh to discuss trends in Influencer Marketing and how he and The BLU Market are breaking the barriers between the largest companies in the world and influencers in mobile.

Closing Remarks
Dave Westin, President, Mobile Growth Fellowship

Open Bar Networking
Open Bar and Light Apps will be served immediately after the Closing Remarks and Content conclude, until 9:30pm! Enjoy meeting all the other Mobile App Publishers and Developers in attendance!

Featured Speakers

  • Chris Akhavan
    Chris Akhavan CRO Glu Mobile
  • Christian Calderon - Ketchapp
    Christian Calderon CRO Ketchapp
  • Steven Forkosh
    Steven Forkosh Founder & CEO The BLU Market
  • Andreas Gross
    Andreas Gross Product Leader Reddit
  • Chandra Hill
    Chandra Hill VP, Monetization MobilityWare
  • Wilson Kriegel
    Wilson Kriegel CBDO & GM PicsArt
  • Kiel LeBaron
    Kiel LeBaron Director of Ad Ops & Network Mgt Zynga
  • Brendan Norman Client Partner Facebook's Audience Network
  • Evan Piwowarski
    Evan Piwowarski Product Marketing Manager Facebook's Audience Network
  • Jorge Prado
    Jorge Prado CEO The ICO Group
  • Ethan Smith
    Ethan Smith Chief Growth Officer Yummly
  • Dave Westin
    Dave Westin President Mobile Growth Fellowship

Event Sponsors

  • Facebook Audience Network
    (Host Partner)
  • The BLU Market
  • Cheetah Ad Platform
  • Aerserv
  • Tune
  • EventBrowse
    (Media Partner)