Mobile Growth Fellowship is the world's first and largest dedicated network of Mobile industry leaders and professionals. Mobile Growth events focus on exploring the latest trends in Mobile Marketing, Advertising and Distribution for Mobile Applications with a specialization on User Acquisition, Monetization and Retention/Engagement.
THIS WEEK'S PODCAST
In this episode, Fabien-Pierre Nicolas the Head of Growth / Marketing at SmartNews walks through the key steps needed to launch an app. He also shares important UA KPIs to pay attention to once your app is launched. The interview also covers tips on how to reposition existing apps.