Mobile Growth Fellowship is the world's first and largest dedicated network of Mobile industry leaders and professionals. Mobile Growth events focus on exploring the latest trends in Mobile Marketing, Advertising and Distribution for Mobile Applications with a specialization on User Acquisition, Monetization and Retention/Engagement.
THIS WEEK'S PODCAST
Mobile attribution is clearly a must, but figuring out the best fit for your app and budget is not so clear-cut. In this episode our Chief Content Officer Peggy Anne Salz catches up with Saikala Sultanova, Director of User Acquisition at Ubisoft Mobile, to walk through the hard questions you have to tackle in order to identify the tech (and the partners) that will allow you to fight smart, not drive blind.